PRIVACY-FIRST PET IDENTIFICATION

Help them home.
Keep your details private.

If someone finds your pet, they can scan the QR code or tap the NFC tag to contact you — without your personal details being made public.

Buy a Pet Tag See a demo profile

Your details stay private

Helps pets get home

QR + NFC

HOW IT WORKS

A simple process.

Scan or tap

A finder scans the QR code, taps NFC, or enters the printed Tag ID.

View a private profile

They see the information you've chosen to share — not your private contact details.

Contact you securely

Finder contact and Secure Chat keep communication inside Privacy Pet Tag.

Reunited

You receive the alert and can arrange a safe reunion.

Missing Pet
Recovery Centre

Local Pet
Alerts

Trusted
Contacts

Secure
Chat

App & Email
Notifications

Optional SMS
Enhanced

Recycling &
Returns

SEE IT IN ACTION

Meet Buddy

Explore a fictional demo profile and see what a finder could see when they scan your pet's tag.

View the real demo profileUses the same finder profile as a real Privacy Pet Tag.

Buddy, the fictional Privacy Pet Tag demo dog

THE TAG

Small tag. A big difference.

Back of the Privacy Pet Tag showing QR code, NFC instruction and DEMOTAG — Back

The finder doesn't need an account or our app. They can scan the QR code, tap with NFC, or type the printed Tag ID from another device.

Approx. 28 × 31.5 mmCompact size for everyday collar wear Durable finishSlightly domed epoxy resin Split ring includedReady to attach to your pet's collar QR + NFCTwo quick ways to open the profile No batteryPassive NFC — nothing to charge Privacy firstYour contact details aren't printed on the tag Printed Tag IDA fallback when scanning isn't practical

Try the DEMOTAG shown above →

MORE THAN IDENTIFICATION

A recovery centre when you need it most.

Mark a pet missing, collect finder sightings, create a missing poster and keep trusted people involved — while keeping control of what information is shared.

Missing-pet statusFinder sightingsPrivacy-safe mapsTrusted ContactsLocal alertsSecure Chat

PRICING

Simple options for you and your pets.

Every plan includes QR + NFC identification, privacy-safe finder contact and recovery tools.

Individual

£14.99starter · 1 tag

1 pet
1 year Premium
Email + app alerts

Temporarily unavailable

Then £9.99/year · less than 84p a month

MULTI-PET

Pack

£22.99starter · 2 tags

Multiple pets
Add extra tags
1 year Premium

Temporarily unavailable

Then £17.99/year · less than £1.50 a month

Optional SMS recovery creditsAdd 25 SMS credits for £2.99. Purchased credits do not expire and are separate from your annual Premium plan.

Compare all plans & features →See what Free, Individual and Pack include, plus optional SMS credits.

Because they're family.

Give a finder a safer way to reach you when it matters.

Choose your tag